Adverity

Did you know that AI can do this?.....🤫 👀 🤖 Artificial Intelligence (AI) has certainly grabbed attention, but its applications in marketing extend beyond content creation. From automating PPC campaigns to unlocking insights from unstructured data, AI is reshaping the future of marketing analytics. You can leverage AI to streamline data processing, gain quicker insights, and make data-driven decisions efficiently. How? Read more here: https://lnkd.in/eKphmzep

Increase views on ads from 40% to 80% in just one month?! Don't worry. You're not seeing things 👁️ 👄 👁️.... Leading agency, Havas Media Network Middle East, was able to accurately target segments and identify the best-performing creatives for their clients. This optimization allowed them to increase views on ads from 40% to 80% in just one month. Adverity’s solution allowed for high-quality data to be readily available with just a few clicks. They no longer worried about inefficient budget allocation—the data guided decisions to maximize the best-performing ads and creatives. Need to see it to believe it? View our case study here: https://lnkd.in/eqU5Q4Kj

Out with the old, in with the new ✨ Whether it's switching data warehouses or integration platforms, migrating marketing data can be a complex process. Don't worry. We're helping your migration take flight with a comprehensive 7️⃣-step guide to make the process smooth sailing. From assessing your current data environment to post-migration optimization, see our latest blog with Ira Prevalova here: https://lnkd.in/e_dPjUmj

How data mature are you? 📊 🤔 The results are in... In case you missed it, we’ve put together a quiz to help marketers understand where they need to focus efforts to improve their data maturity. Want to see the results? Check out our latest blog here: https://lnkd.in/eUEQTU_b Uncover your data maturity and take the quiz! https://lnkd.in/eMyheMwp

Running low on data? These are Instacart Ads metrics you need to *Add to cart* 🛒 Understanding how to excel in modern retail advertising, particularly on platforms like Instacart, is essential for brands aiming for success. Our latest blog explores Instacart and key metrics to track the performance of your Instacart Ads campaigns. Madeleine Radunz brings her insights right to your door with our latest blog here: https://lnkd.in/e5sJDV8W

Tags! 🏷️ Those wonderful segments of code that give us so much. Here’s our quick guide to tag management best practices. Tags play a crucial role in marketing enabling marketers to track data about user activity on their website and use that data to optimize campaigns, improve their customer journey, understand their audience better, and ultimately increase ROI and revenue for the company. Learn why a strategic approach to tagging is crucial, and how to avoid common pitfalls. Watch our latest video or read the full blog here: https://hubs.la/Q02v289q0

Ever feel like you're in uncharted territories with your data? 🗺 😭 We're here to steer you on the right path. Modern marketers often find themselves in an unenviable position, overwhelmed by data, yet under pressure to make speedy optimization decisions. From understanding your audience to choosing the right charts and adding context, we've got you covered! 💡 Don't let overwhelming data hold you back – leverage the art of visualization to make informed decisions and drive results. Ira Prevalova is here to be your guide in our latest blog: https://lnkd.in/eDi5nyxR

How is your data game? Do you measure up to your peers? 🤭 👀 📊 In case you missed it, we made a data maturity quiz. Check out these key stats from our recent Data Maturity Quiz results: Here's a quick look... 🤖 15% of respondents leverage predictive analytics or AI-powered tools 🔒 38% of respondents struggle with data silos across platforms 📉 31% of respondents only review campaign data monthly ...... Ready to see more? Check out our latest blog here: https://lnkd.in/eUEQTU_b Take the quiz yourself! See where you stand here: https://lnkd.in/eMyheMwp

Top 6 key Instacart Ads metrics to track: 1. Impressions Impressions refer to the number of times your ad appears on the Instacart platform. This metric provides a foundational understanding of ad visibility. 2. Clicks Clicks refer to the number of times users click on your ad and indicate user interest and potential purchase intent. 3. Click-Through Rate (CTR) (Clicks / Impressions) x 100 CTR measures the effectiveness of your ad in capturing user attention and driving clicks. 4. Attributed Sales Attributed sales refer to the total sales amount directly attributed to your ad campaign. This metric provides a clear picture of your return on investment (ROI). 5. Return on Ad Spend (ROAS): (Attributed Sales) / (Ad Spend) ROAS reveals the financial efficiency of your campaign, highlighting how much revenue you generate per dollar spent on advertising. 6. Basket Penetration Basket penetration is the percentage of shopping carts that include your product after seeing your ad. This metric helps measure the effectiveness of your ad in influencing purchase decisions. Read the full article on What is Instacart Ads, and What Metrics Can I Track to Measure Its Success by Madeleine Radunz here: https://lnkd.in/e5sJDV8W

Working eCommerce can feel like a race, but we're giving you a head start 😏🏁 In the ever-evolving landscape of eCommerce, where innovation is the heartbeat and adaptation is the key to survival, staying abreast of the latest trends is essential for marketers seeking to carve out their niche in the digital marketplace. Take a look at the top 5 trends that have already begun to emerge here: https://hubs.la/Q02tx5Wg0